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What Is Market Analysis?
The structured process of sizing a market, mapping its customers and competitors, and testing the forces that could change it, before you commit capital to it.
VIEW ANALYSIS →Research standards
Browse methods.
Frameworks for market sizing, segmentation, competitive analysis and scenario planning.
02 / 20
Market Research
The systematic process of gathering and validating primary and secondary data about customers, competitors, and markets — the evidence layer beneath every sizing and strategy method on this site.
VIEW ANALYSIS →03 / 20
Industry Analysis
How to evaluate an industry's structure, competitive forces, and external environment to judge its attractiveness and profit potential.
VIEW ANALYSIS →04 / 20
Competitive Analysis
How to systematically compare your company against named rivals and turn it into a specific strategic decision.
VIEW ANALYSIS →05 / 20
Market Size
How to define a market boundary and calculate a defensible market-size estimate, top-down, bottom-up, or by value theory.
VIEW ANALYSIS →06 / 20
TAM, SAM and SOM
How to size a market from the theoretical ceiling (TAM) down to what a specific business can realistically win (SAM, SOM).
VIEW ANALYSIS →07 / 20
Market Segmentation
How to divide a market into distinct, actionable buyer groups using geographic, demographic, psychographic, behavioral, and firmographic bases.
VIEW ANALYSIS →08 / 20
Demand Analysis
How to measure how much of a product or service customers will actually buy, at what price, and why that changes.
VIEW ANALYSIS →09 / 20
Supply Analysis
How to measure how much of a good or service producers can and will bring to market, at what price, and why that changes.
VIEW ANALYSIS →10 / 20
PESTLE Analysis
The six-factor framework (Political, Economic, Sociological, Technological, Legal, Environmental) for scanning the external forces that shape a strategic decision.
VIEW ANALYSIS →11 / 20
Porter's Five Forces
The five structural forces (new entrants, suppliers, buyers, substitutes, rivalry) that determine how profitable an industry is, and for whom.
VIEW ANALYSIS →12 / 20
Value-Chain Analysis
How Michael Porter's nine-activity framework locates the specific cost and differentiation advantages inside a company, with a worked numeric example.
VIEW ANALYSIS →13 / 20
Market-Entry Strategy
How to choose which market to enter and which operating mode (export, license, joint venture, or wholly owned subsidiary) to enter it with.
VIEW ANALYSIS →14 / 20
Market Forecast
Projecting a market's future size or growth as a documented range of scenarios, not a single guaranteed number, by combining historical-trend extrapolation with driver-based and expert-judgment methods.
VIEW ANALYSIS →15 / 20
CAGR
How to calculate the single annualized growth rate between two values, why it smooths out volatility, and where it breaks down.
VIEW ANALYSIS →16 / 20
Scenario Analysis
How to stress-test a forecast or decision against several plausible futures at once, instead of a single most-likely case.
VIEW ANALYSIS →17 / 20
Customer Analysis
Who buys, why they buy, how they decide, and how much they are worth: segmentation-ready needs, purchase-criteria, RFM, and CLV analysis in one method.
VIEW ANALYSIS →18 / 20
Market Attractiveness
Analysis in progress.
VIEW ANALYSIS →19 / 20
Market-Data Sources
How to find, tier, and cross-check the sources behind any market statistic, from official statistics agencies to paid syndicated research.
VIEW ANALYSIS →20 / 20
Research Methodology
How to design, justify, and disclose the methodology behind a market estimate -- research design, sampling, triangulation, and confidence level -- so a reader can judge how much to trust it.
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